Experience
Experience in detail
A deeper look at the work, execution style, and measurable outcomes behind the resume.
1
Nov 2025 – Present
Product Manager
Sierra Living Concepts — Growth & Digital Strategy
Designed and executed 20+ product-page A/B tests, boosting add-to-cart rate by 25.71% and adding ₹1.67 crore in revenue/month through user behaviour analysis using Microsoft Clarity and BI dashboards.
Identified that 500+ bundled furniture set SKUs had unlinked parent-child pricing mismatches of $600–$1,000+ per SKU due to manual pricing dependencies. Proposed and led development of an automated pricing system with variant-level child SKU mapping, coordinating IT, pricing, finance, and operations teams — protecting ₹35–40 lakh in monthly revenue loss and reducing per-SKU mapping time from 28 to 7 minutes through a mid-build process optimisation.
Analysed user journeys, Clarity recordings, and BI dashboards to identify friction in the ATC-to-checkout flow — customers diverting to similar product recommendations and losing entered data due to an unresponsive pop-up form. Coordinated UI/UX designers and IT teams to remove distracting ATC recommendations and replace the pop-up with a dedicated checkout sub-step, reducing drop-offs from 20% to 14% and contributing ₹1.2 crore in monthly revenue.
Identified that custom furniture quote requests were taking 1–2 days due to manual pricing dependencies, giving customers time to disengage. Gathered requirements from the US sales team, coordinated with pricing and IT to define pricing logic and build a real-time pricing calculator, QA'd all outputs before deployment — improving close rates by 30% and generating ₹1.5 crore in additional monthly revenue.
Researched PCI DSS compliance requirements across SAQ levels and produced a compliance recommendation report for senior management. Coordinated with IT to migrate the payment flow from custom card input fields to an Authorize.net hosted solution, reducing compliance scope from SAQ D to SAQ A, then drove a second iteration replacing the hosted popup with an iframe integration for a smoother embedded checkout while maintaining SAQ A compliance.
Coordinated development of a conditional attribute feature on PDPs that surfaces only relevant configuration options based on prior customer selections, reducing decision friction for complex SKUs. Recommended a mid-build UX improvement to display unavailable options in a greyed-out state rather than hiding them, improving configuration clarity.
Manages QA and improvement processes for an AI support chatbot covering product recommendation accuracy, tone consistency, case handling, and support ticket creation across 5 structured test scenarios with multiple test cases each. Produces detailed evaluation reports with error categorisation, contributing to a significant improvement in recommendation relevance — from largely irrelevant initial responses to contextually accurate product suggestions.
2
Jun 2025 – Oct 2025
Management Trainee (Product Strategy)
Sierra Living Concepts
Worked within the Product Strategy department, coordinating across sourcing, pricing, finance, operations, design, and marketing teams to execute new product launches, gaining end-to-end exposure to mapping the product development process and optimising the product lifecycle from planning to go-live.
Conducted market research, competitor analysis, and feasibility analysis for Kids' Furniture expansion, delivering a go-to-market roadmap and U.S. laws compliance requirements document to launch in the U.S. market.
Introduced four new products in the Daybeds category and improved category positioning and assortment presentation, contributing to 158.19% category sales growth from ₹12.2 lakh to ₹31.5 lakh per quarter.
3
Feb 2024 – Dec 2024
Marketing Intern
BoostGrad
Conducted market, competitor, and audience research to identify growth opportunities, contributing to a 12x expansion in brand reach through data-driven targeting and content strategy improvements.
Analysed campaign and user behaviour data via GA4, translating findings into product and positioning recommendations presented to senior stakeholders for feature prioritisation and expansion decisions.
Education & Skills
What supports the work
The portfolio also captures the training and tooling behind the product thinking.
Education
2023 – 2025
MBA, Marketing & Analytics
Indian Institute of Technology Jodhpur
2016 – 2020
B.Tech, Civil Engineering
Dr. APJ Abdul Kalam Technical University
Core Skills
Product & Strategy
Product RoadmapProduct DiscoveryPRD DevelopmentUser StoriesGo-to-Market ExecutionOKRs & KPIsProcess MappingStakeholder ManagementCross-functional CollaborationSprint Planning
Growth & Experimentation
Funnel OptimisationA/B & Multivariate TestingConversion Rate OptimisationCohort AnalysisRetention AnalysisCustomer Journey MappingICE / RICE / PIE PrioritisationDynamic PricingProduct Configuration LogicPDP Optimisation
Tools & Platforms
Google Analytics 4Power BIMicrosoft ClarityLooker StudioFigmaJIRAMonday.comAI/RAG Workflows