Projects

Selected work with real business impact

A deeper look at the product work that matters most: problem discovery, solution design, execution, and measurable outcomes.

Checkout Funnel Optimization

Users were diverting from Add-to-Cart to similar product pages and abandoning checkout because the popup-based info form wiped data on idle.

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Problem

The checkout path had friction at the ATC → checkout transition, which created abandonment and prevented users from completing high-intent purchases.

Solution

Analyzed Microsoft Clarity recordings and BI dashboards, aligned UI/UX, category managers, and IT teams, and redesigned the flow to remove distracting recommendations and capture information in a dedicated checkout step.

Impact

ATC diversions reduced from 20% to 14%

Checkout abandonment improved from 84.09% to 72.77%

≈ ₹2.89 crore monthly revenue recovered

Automated SKU Pricing & Mapping System

500+ bundled furniture set SKUs had unlinked parent-child pricing, causing manual dependencies and recurring mismatches.

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Problem

Every set order needed manual child-SKU identification, which created operational overhead and pricing mismatches of $600–$1,000+ per SKU.

Solution

Proposed and drove a backend automated pricing cascade with variant-level child SKU mapping, coordinating IT, pricing, finance, and operations teams.

Impact

Dynamic price synchronization across 500+ SKUs

SKU mapping time reduced from 28 min to 7 min

≈ ₹35–40 lakh monthly revenue loss protected

Real-Time Pricing Calculator for U.S. Sales

Custom furniture quote requests took 1–2 days due to manual pricing calculations, slowing customer decisions.

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Problem

Sales teams waited on pricing output, giving customers time to drop off or second-guess purchases during the quoting cycle.

Solution

Gathered requirements from the U.S. sales team, coordinated pricing and IT teams to define logic, QA'd outputs, and launched a real-time calculator.

Impact

Quote generation reduced from 1–2 days to real-time

Conversion rate improved by 30%

≈ ₹1.5 crore in additional monthly revenue

How to read this page

Each card is a case study

Open a project, read the problem, understand the solution, and scan the impact. That is the point of the page.